A key aspect of the BBC's local sites is user generated content. Years
before Youtube.com we had Video Nation - a way for the public to create
and publish their own material.
UGC is not just video. Increasingly we look with projects to ask the
public to contribute their thoughts and feelings and their images to
enhance what we produce. 'Have your say' forms and message boards give
people a clear place to leave their opinion or write their memories
of something which is relevant to them.
Mobile UGC from SMS and MMS also provides us with a key opportunity
for content from the public and a move away from just broadcasting to
a publisher of both our own and the public's content.